Help us get
CoCoLove Water
on more shelves.
We're hiring a Strategic Retail Sales Consultant to lead our next wave of retail expansion. Instead of a custom proposal, please answer the questions below — it helps us decide in days, not weeks.
What we need done.
We received a detailed proposal outlining what it takes to get CoCoLove Water onto Dollar General's shelves. This is the scope. Read it carefully — then prove you can deliver it.
Get CoCoLove onto Dollar General's shelves — and beyond.
$1 coconut water · 25% working margin · case pack 12 · featured on Shark Tank. Category CAGR +5.68%. DG operates 20,594 stores across 48 states — our primary target.
Your first 90 days.
Know these accounts. Have these relationships.
Dollar General first.
DG Buying Team owns it. Category Review takes 4–6 months.
What it costs to play at DG.
- New Item Fees$7 / store / SKU
- New Store Allowances$39 / store / SKU
- POG / Fair Share Labor~$125K
- Customer Delivery Allowance5%
- DC Allowances~$75K
- Total Estimated Investment~$2MM / yr
You must be ready to execute all of this.
Two paths in. Pick yours.
We're open to a full-time hire or an independent operator. The structure flexes — the milestones don't.
- 90-day retainer$3,000 / mo
- Milestone equityTied to results
- Post-90 offer$150–250K + equity + benefits
- Monthly retainer$8–15K / mo
- Commission on net sales3–7%
- Advisor equity (vested)0.25–1.00%
- Milestone bonusesPer M1–M8
Standard CPG fractional-VP-Sales / broker structures. Final numbers negotiated against scope and exclusivity.
- M1Confirmed meeting with DG buying team
- M2DG Vendor application submitted / Category Review initiated
- M3Approved DG Vendor Status
- M4First Purchase Order from any major retailer
- M5$500K annualized revenue secured
- M6$1MM annualized revenue secured
- M7$5MM annualized revenue secured
- M8Secondary account opened (CVS, Walgreens, Kroger, Circle K, …)
Now it's your turn.
Five quick steps. Specific stories beat polished frameworks.
What we need done.
We received a detailed proposal outlining what it takes to get CoCoLove Water onto Dollar General's shelves. This is the scope. Read it carefully — then prove you can deliver it.
Get CoCoLove onto Dollar General's shelves — and beyond.
$1 coconut water · 25% working margin · case pack 12 · featured on Shark Tank. Category CAGR +5.68%. DG operates 20,594 stores across 48 states — our primary target.
Your first 90 days.
Know these accounts. Have these relationships.
Dollar General first.
DG Buying Team owns it. Category Review takes 4–6 months.
What it costs to play at DG.
- New Item Fees$7 / store / SKU
- New Store Allowances$39 / store / SKU
- POG / Fair Share Labor~$125K
- Customer Delivery Allowance5%
- DC Allowances~$75K
- Total Estimated Investment~$2MM / yr
You must be ready to execute all of this.
Two paths in. Pick yours.
We're open to a full-time hire or an independent operator. The structure flexes — the milestones don't.
- 90-day retainer$3,000 / mo
- Milestone equityTied to results
- Post-90 offer$150–250K + equity + benefits
- Monthly retainer$8–15K / mo
- Commission on net sales3–7%
- Advisor equity (vested)0.25–1.00%
- Milestone bonusesPer M1–M8
Standard CPG fractional-VP-Sales / broker structures. Final numbers negotiated against scope and exclusivity.
- M1Confirmed meeting with DG buying team
- M2DG Vendor application submitted / Category Review initiated
- M3Approved DG Vendor Status
- M4First Purchase Order from any major retailer
- M5$500K annualized revenue secured
- M6$1MM annualized revenue secured
- M7$5MM annualized revenue secured
- M8Secondary account opened (CVS, Walgreens, Kroger, Circle K, …)
- 1About you
- 2Experience
- 3Approach
- 4Commercials
- 5Review
Tell us about you
The basics — so we know how to reach you and where you're based.
Questions? Email rfp@cocolove.co. We review every response.