Help us get CoCoLove Water on more shelves.
We're hiring a Strategic Retail Sales Consultant to lead our next wave of retail expansion. Instead of a custom proposal, please answer the questions below — it helps us make a decision in days, not weeks.
What we need done.
We received a detailed proposal outlining what it takes to get CoCoLove Water onto Dollar General's shelves. This is the scope. Read it carefully. Then prove you can deliver it.
Get CoCoLove onto Dollar General's shelves — and beyond.
CoCoLove is a $1 coconut water, 25% working margin, case pack 12, featured on Shark Tank. Coconut water CAGR is +5.68% (2026–2031). DG has 20,594 stores across 48 states and is our primary target.
Your first 90 days — this is what execution looks like.
- Dive deep into P&L, margins, and pricing architecture
- Build relationships across the founding team
- Immerse in product, category, and manufacturing
- Map every existing retail and distributor relationship
- Engage key leads at priority accounts
- Develop channel strategy and trade/pricing architecture
- Strengthen internal commercial capabilities
- Submit MAG proposals, quote sheets & price lists to at least one account
- Turn insights into action with clear KPIs
- Launch customer roadshows and align reset calendars
- Activate commercial plans across priority channels
- Deliver a 3-year channel strategy with sales milestones
Know these accounts. Have these relationships.
Dollar General is the priority. Here's what that means.
DG Buying Team has full ownership. We need DG Merchant relationships directing to the Beverage team. Category Review takes 4–6 months.
Key contacts: Heather Land, John Larkin
- New Item Fees$7 / store / SKU
- New Store Allowances$39 / store / SKU
- POG / Fair Share Labor~$125K
- Customer Delivery Allowance5%
- DC Allowances~$75K
- Total Estimated Investment~$2MM annual
You must be ready to execute all of this.
Performance first. Equity upside.
- M1Confirmed meeting with DG buying team
- M2DG Vendor application submitted / Category Review initiated
- M3Approved DG Vendor Status
- M4First Purchase Order from any major retailer
- M5$500K annualized revenue secured
- M6$1MM annualized revenue secured
- M7$5MM annualized revenue secured
- M8Secondary account opened (CVS, Walgreens, Kroger, Circle K, etc.)
Equity grant amounts negotiated with the selected candidate. If you believe in what you can unlock, the upside is real.
Now it's your turn.
If you can do everything above — prove it. Answer the questions below. We don't need a custom proposal. We need your honest answers. Decision made within 5 business days.
Apply Now →- 1About you
- 2Experience
- 3Approach
- 4Commercials
- 5Review
Tell us about you
The basics — so we know how to reach you and where you're based.
Questions? Email rfp@cocolove.co. We review every response.